Polaroid -- the once iconic brand, now a symbol of obsolete technology -- has hired Lady Gaga as a creative director of new products.
Lady Gaga is very contemporary, yet mainstream enough that pretty much everyone knows who she is.
And the woman is smart, talented and a heck of a marketer. She writes her own music, created and manages her larger-than-life persona, makes boatloads of money every second and she's not yet 24.
And the woman is smart, talented and a heck of a marketer. She writes her own music, created and manages her larger-than-life persona, makes boatloads of money every second and she's not yet 24.
